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person:"Wilson, Jonathan A. J."
~person:"Hennig-Thurau, Thorsten"
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Search: subject_exact:"Markentransfer"
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Brand extension
7
Markentransfer
7
Brand management
5
Markenführung
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Film industry
3
Filmwirtschaft
3
Brand image
2
Consumer behaviour
2
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Wilson, Jonathan A. J.
Hennig-Thurau, Thorsten
Völckner, Franziska
14
Sattler, Henrik
12
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
8
Phau, Ian
6
Pina, José M.
6
Bravo, Rafael
5
Dens, Nathalie
5
Dwivedi, Abhishek
5
Hem, Leif E.
5
Merrilees, Bill
5
Meyer, Frederik
5
Milberg, Sandra J.
5
Moorthy, Sridhar
5
Pelsmacker, Patrick de
5
Reinstrom, Christian
5
Sichtmann, Christina
5
Walsh, Patrick
5
Wiedmann, Klaus-Peter
5
Baumüller, Nicole
4
Burmann, Christoph
4
Gürhan-Canli, Zeynep
4
Iversen, Nina M.
4
John, Deborah Roedder
4
Kaufmann, Gwen
4
Kröger, Sonja
4
Mahnik, Nina
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Mayerhofer, Wolfgang
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Monga, Alokparna Basu
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Park, C. Whan
4
Ringeisen, Petra
4
Ringle, Christian M.
4
Sood, Sanjay
4
Zatloukal, Grit
4
Aaker, David A.
3
Backhaus, Christof
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Bei, Lien-ti
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International journal of sport management and marketing : IJSMM
2
Journal of Islamic marketing : JIMA
1
Journal of cultural economics
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Reihe: Marketing und Medien
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ECONIS (ZBW)
7
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1
Der Markenwert von Spielfilmen
Heitjans, Torsten
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011299294
Saved in:
2
When does it make sense to do it again? : an empirical investigation of contingency factors of movie remakes
Bohnenkamp, Björn
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of cultural economics
39
(
2015
)
1
,
pp. 15-41
Persistent link: https://www.econbiz.de/10011332888
Saved in:
3
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
4
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
Saved in:
5
From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009575300
Saved in:
6
Saipa Group, Iran - using strategic brand extensions to build relationships
Wilson, Jonathan A. J.
;
Hollensen, Svend
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008689097
Saved in:
7
The role of parent brand quality for service brand extension success
Völckner, Franziska
;
Sattler, Henrik
;
Hennig-Thurau, …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
Saved in:
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