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person:"Wymer, Walter"
~person:"Bigné Alcañiz, J. Enrique"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
8
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cause-related marketing
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Advertising
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Wymer, Walter
Bigné Alcañiz, J. Enrique
Thomas, Sujo
13
Krishna, Aradhna
6
Kureshi, Sonal
6
Chang, Chun-Tuan
5
Liu, Gordon
5
Vlachos, Pavlos A.
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Bae, Mikyeung
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Bhatt, Viral
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Chang, Chun-tuan
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Das, Neel
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Deb, Madhurima
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Galan-Ladero, M. Mercedes
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Mattila, Anna S.
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Rajan, Uday
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Vrontis, Demetris
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Youn, Seounmi
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Amawate, Vibhas
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Baghi, Ilaria
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Beise-Zee, Rian
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Chawla, Deepak
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Christofi, Michael
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Coleman, Joshua T.
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Fries, Anne
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Galera Casquet, Clementina
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Gupta, Shruti
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Hanks, Lydia
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Kim, Hyuksoo
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Kim, Jihye
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Ko, Wai Wai
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Lee, Eun Mi
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European journal of marketing : EJM
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International Review on Public and Nonprofit Marketing
1
International journal of advertising : the review of marketing communications
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International journal of nonprofit and voluntary sector marketing
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International review on public and non-profit marketing
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Journal of business ethics : JOBE
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
2
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
3
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
4
Attitudes towards cause-related marketing : determinants of satisfaction and loyalty
Galan-Ladero, M. Mercedes
;
Galera-Casquet, Clementina
; …
- In:
International review on public and non-profit marketing
10
(
2013
)
3
,
pp. 253-269
Persistent link: https://www.econbiz.de/10010193207
Saved in:
5
Cause-related marketing influence on consumer responses : the moderating effect of cause-brand fit
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 265-283
Persistent link: https://www.econbiz.de/10009627463
Saved in:
6
Alliances between brands and social causes : the influence of company credibility on social responsibility image
Bigné Alcañiz, J. Enrique
;
Chumpitaz Caceres, Rubén
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
2
,
pp. 169-186
Persistent link: https://www.econbiz.de/10008668902
Saved in:
7
The effect of fit and dominance in cause marketing communications
Samu, Sridhar
;
Wymer, Walter
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 432-440
Persistent link: https://www.econbiz.de/10003839875
Saved in:
8
The influence of cause marketing associations on product and cause brand value
Wymer, Walter
;
Samu, Sridhar
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003819437
Saved in:
9
Insights from a review of the literature on cause marketing
Wymer, Walter
;
Sargeant, Adrian
- In:
International Review on Public and Nonprofit Marketing
3
(
2006
)
1
,
pp. 9-15
Persistent link: https://www.econbiz.de/10008552347
Saved in:
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