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person:"Wymer, Walter"
~person:"Lafferty, Barbara A."
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
7
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Wymer, Walter
Lafferty, Barbara A.
Thomas, Sujo
13
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6
Kureshi, Sonal
6
Chang, Chun-Tuan
5
Liu, Gordon
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Vlachos, Pavlos A.
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Baghi, Ilaria
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Christofi, Michael
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Coleman, Joshua T.
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Journal of business research : JBR
2
European journal of marketing : EJM
1
International Review on Public and Nonprofit Marketing
1
International journal of nonprofit and voluntary sector marketing
1
International review on public and non-profit marketing
1
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ECONIS (ZBW)
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1
A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
Saved in:
2
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
3
Attitudes towards cause-related marketing : determinants of satisfaction and loyalty
Galan-Ladero, M. Mercedes
;
Galera-Casquet, Clementina
; …
- In:
International review on public and non-profit marketing
10
(
2013
)
3
,
pp. 253-269
Persistent link: https://www.econbiz.de/10010193207
Saved in:
4
Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
Saved in:
5
The effect of fit and dominance in cause marketing communications
Samu, Sridhar
;
Wymer, Walter
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 432-440
Persistent link: https://www.econbiz.de/10003839875
Saved in:
6
Selecting the right cause partners for the right reasons : the role of importance and fit in cause-brand alliances
Lafferty, Barbara A.
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 359-382
Persistent link: https://www.econbiz.de/10003835536
Saved in:
7
The influence of cause marketing associations on product and cause brand value
Wymer, Walter
;
Samu, Sridhar
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003819437
Saved in:
8
Insights from a review of the literature on cause marketing
Wymer, Walter
;
Sargeant, Adrian
- In:
International Review on Public and Nonprofit Marketing
3
(
2006
)
1
,
pp. 9-15
Persistent link: https://www.econbiz.de/10008552347
Saved in:
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