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person:"Yildirim, Gokhan"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Chintagunta, Pradeep K."
~person:"Dang, Hai-Anh H."
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Journal of the Academy of Marketing Science
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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A pre-diffusion growth model of intentions and purchase
Chintagunta, Pradeep K.
;
Lee, Jonathan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009507837
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