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person:"Zentes, Joachim"
~person:"Javalgi, Rajshekhar G."
~subject:"Marketingmanagement"
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Search: subject_exact:"Internationale Werbung"
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Marketingmanagement
International marketing
31
Internationales Marketing
31
Multinationales Unternehmen
12
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12
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9
Internationaler Markteintritt
9
Globalisierung
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Zentes, Joachim
Javalgi, Rajshekhar G.
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Sander, Matthias
11
Meissner, Hans Günther
9
Helsen, Kristiaan
7
Kotabe, Masaaki
7
McCarthy, Edmund Jerome
7
Perreault, William D.
7
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6
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6
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6
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6
Douglas, Susan P.
6
Lowe, Robin
6
Voeth, Markus
6
Gnizy, Itzhak
5
Keegan, Warren J.
5
Kowalik, Izabela
5
Meffert, Heribert
5
Shoham, Aviv
5
Cadogan, John W.
4
Craig, C. S.
4
Gabrielsson, Peter
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Jain, Subhash C.
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Mohammad Falahat
4
Müller, Stefan
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Oh, Han-Mo
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Quelch, John A.
4
Samiee, Saeed
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Schramm-Klein, Hanna
4
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4
Swoboda, Bernhard
4
Wind, Yoram
4
Alserhan, Baker Ahmad
3
Asmat Nizam Abdul Talib
3
Bartlett, Christopher A.
3
Bennett, Roger
3
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Journal of business research : JBR
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International business review : the official journal of the European International Business Academy
1
New world marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
8
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1
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
2
Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Cavusgil, Erin
- In:
International business review : the official journal of …
26
(
2017
)
3
,
pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
Saved in:
3
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Saved in:
4
Internationales Marketing
Zentes, Joachim
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2010
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003898623
Saved in:
5
Cross-cultural marketing strategies for delivering knowledge-based services in a borderless world : the case of management education
Javalgi, Rajshekhar G.
;
Joseph, W. Benoy
;
LaRosa, Richard J.
- In:
The journal of services marketing
23
(
2009
)
6
,
pp. 371-384
Persistent link: https://www.econbiz.de/10009525726
Saved in:
6
The value of qualitative research for international marketers : cross-cultural issues and recommendations
Javalgi, Rajshekhar G.
;
Young, Robert B.
;
Scherer, Robert F.
-
2007
Persistent link: https://www.econbiz.de/10003537239
Saved in:
7
Internationales Marketing
Zentes, Joachim
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2006
Persistent link: https://www.econbiz.de/10003233094
Saved in:
8
Neue Ansätze im internationalen Marketing
Zentes, Joachim
;
Schramm-Klein, Hanna
;
Morschett, Dirk
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 543-566)
.
2005
Persistent link: https://www.econbiz.de/10003251363
Saved in:
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