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source:"econis"
~accessRights:"restricted"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
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B-to-B-Marketing
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Bundling strategy
736
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736
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146
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15
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5
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1
The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah
;
Kim, Junghun
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
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2
Servitization in cross-border relationships : investigating the effects of global supply chain dependence on the servitization level of the manufacturers
Niu, Yimeng
;
Jiang, Zhibin
- In:
International journal of operations & production management
44
(
2024
)
1
,
pp. 260-291
Persistent link: https://www.econbiz.de/10014468352
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3
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
4
What can satisfy customers in servitization? : service or goods innovation
Xiao, Xiaohong
;
Zhou, Chengxu
;
Mao, Hongyi
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2030-2046
Persistent link: https://www.econbiz.de/10014471880
Saved in:
5
Servitization in business ecosystem : a systematic review and implications for business-to-business servitization research
Zhang, Ke
;
Feng, Lijie
;
Wang, Jinfeng
;
Lin, Kuo-Yi
;
Li, …
- In:
Technology analysis & strategic management
35
(
2023
)
11
,
pp. 1480-1496
Persistent link: https://www.econbiz.de/10014391667
Saved in:
6
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
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7
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
8
A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Computers & operations research : and their …
155
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014339014
Saved in:
9
Supply chain antecedents of servitization : a study in ETO machinery companies
Masi, Antonio
;
Pero, Margherita
;
Abdelkafi, Nizar
- In:
International journal of production economics
258
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282837
Saved in:
10
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
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