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source:"econis"
~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Digitalisierung"
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Bundling strategy
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ECONIS (ZBW)
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1
Optimal after-sales service offering strategy : additive manufacturing, traditional manufacturing, or hybrid?
Sun, Mingyao
;
Ng, C. T.
;
Yang, Liu
;
Zhang, Tianhua
- In:
International journal of production economics
268
(
2024
),
pp. 1-25
Persistent link: https://www.econbiz.de/10014460630
Saved in:
2
The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah
;
Kim, Junghun
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
Saved in:
3
Servitization in cross-border relationships : investigating the effects of global supply chain dependence on the servitization level of the manufacturers
Niu, Yimeng
;
Jiang, Zhibin
- In:
International journal of operations & production management
44
(
2024
)
1
,
pp. 260-291
Persistent link: https://www.econbiz.de/10014468352
Saved in:
4
Industrial service innovation : exploring the transformation process to digital servitization in industrial goods companies
Soellner, Stephan
;
Helm, Roland
;
Klee, Patrick
;
Endres, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 288-303
Persistent link: https://www.econbiz.de/10014531341
Saved in:
5
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
6
What can satisfy customers in servitization? : service or goods innovation
Xiao, Xiaohong
;
Zhou, Chengxu
;
Mao, Hongyi
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2030-2046
Persistent link: https://www.econbiz.de/10014471880
Saved in:
7
Servitization innovation : a systematic review, integrative framework, and future research directions
Xing, Yijun
;
Liu, Yipeng
;
Davies, Philip
- In:
Technovation : the international journal of …
122
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014478280
Saved in:
8
Consolidating digital servitization research : a systematic review, integrative framework, and future research directions
Lei, Shen
;
Sun, Wanqin
;
Parida, Vinit
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014331463
Saved in:
9
Revenue models for digital services in the railway industry : a framework for choosing the right revenue model
Tabares, Sabrina
;
Parida, Vinit
;
Visnjic Kastalli, Ivanka
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014331872
Saved in:
10
Building digital servitization ecosystems : an analysis of inter-firm collaboration types and social exchange mechanisms among actors
Dalenogare, Lucas Santos
;
Le Dain, Marie Anne
;
Ayala, …
- In:
Technovation : the international journal of …
124
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014486598
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