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source:"econis"
~accessRights:"restricted"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Bundling strategy
736
Leistungsbündel
736
Theorie
163
Theory
163
Business services
146
Unternehmensdienstleistung
146
Servitization
138
Industrie
137
Manufacturing industries
135
Preismanagement
115
Pricing strategy
115
Dienstleistungssektor
90
Service industry
89
Business model
84
Geschäftsmodell
84
Consumer behaviour
72
Konsumentenverhalten
72
Innovation
68
Lieferantenmanagement
56
Supplier relationship management
56
Dienstleistungsqualität
55
Preisdifferenzierung
55
Price discrimination
55
Service quality
55
Bundling
54
Betriebliche Wertschöpfung
52
Value creation
52
Relationship marketing
51
Digitalisierung
46
Digitization
45
Lieferkette
44
Supply chain
44
B-to-B-Marketing
39
Business-to-business marketing
39
Deutschland
39
Germany
39
Service innovation
38
Organisatorischer Wandel
37
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37
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Kohtamäki, Marko
4
Kleinaltenkamp, Michael
3
Evanschitzky, Heiner
2
Fargnoli, Mario
2
Haber, Nicolas
2
Jacob, Frank
2
Parida, Vinit
2
Raddats, Chris
2
Abdelkafi, Nizar
1
Abualqumboz, Moheeb
1
Ambroise, Laure
1
Arrigo, Elisa
1
Backhaus, Christof
1
Backhaus, Klaus
1
Backhaus, Max Philipp
1
Bae, Joonheui
1
Baines, Tim
1
Behl, Abhishek
1
Bigdeli, Ali Ziaee
1
Binney, Wayne
1
Bond, Edward U., III
1
Burton, Jamie
1
Chase, Richard B.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Danatzis, Ilias
1
Davies, Philip
1
Denizci Guillet, Basak
1
Doreswamy, Goda
1
Eggert, Andreas
1
Eiting, Alexander
1
Elgeti, Laura
1
Fließ, Sabine
1
Gebauer, Heiko
1
Gemser, Gerda
1
Geum, Youngjung
1
Green, Maxwell H.
1
Hakanen, Taru
1
Hall, Emma
1
Helander, Nina
1
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Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business research : JBR
3
Journal of revenue and pricing management
3
SpringerLink / Bücher
3
International journal of business environment : IJBE
2
International journal of production economics
2
International marketing review
2
Journal of retailing and consumer services
2
Service business
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Arts and the market
1
California management review
1
Global perspectives on service science: Japan
1
International journal of hospitality management
1
International journal of operations & production management
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of product lifecycle management : IJPLM
1
International journal of production research
1
International journal of services and operations management : IJSOM
1
Journal of management & governance
1
Journal of service management
1
Journal of service research
1
Journal of service research : JSR
1
Marketing und Innovation in disruptiven Zeiten
1
Springer eBook Collection / Business and Economics
1
Technological forecasting & social change : an international journal
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The journal of business & industrial marketing
1
Total quality management & business excellence
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah
;
Kim, Junghun
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
Saved in:
2
Servitization in cross-border relationships : investigating the effects of global supply chain dependence on the servitization level of the manufacturers
Niu, Yimeng
;
Jiang, Zhibin
- In:
International journal of operations & production management
44
(
2024
)
1
,
pp. 260-291
Persistent link: https://www.econbiz.de/10014468352
Saved in:
3
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
4
What can satisfy customers in servitization? : service or goods innovation
Xiao, Xiaohong
;
Zhou, Chengxu
;
Mao, Hongyi
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2030-2046
Persistent link: https://www.econbiz.de/10014471880
Saved in:
5
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
6
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
7
Supply chain antecedents of servitization : a study in ETO machinery companies
Masi, Antonio
;
Pero, Margherita
;
Abdelkafi, Nizar
- In:
International journal of production economics
258
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282837
Saved in:
8
Das Differenzierungspotenzial von Services : digitale Technologien als Innovationstreiber
Backhaus, Klaus
;
Backhaus, Max Philipp
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 33-52)
.
2023
Persistent link: https://www.econbiz.de/10013555044
Saved in:
9
Dual focus : service-product orientation to manage the change paradox following servitization strategy
Zighan, Saad
;
Abualqumboz, Moheeb
- In:
Service business
16
(
2022
)
1
,
pp. 29-55
Persistent link: https://www.econbiz.de/10013172548
Saved in:
10
A study on promotion with strategic two-stage customized bundling
Huang, Yeu-Shiang
;
Ho, Jyh-Wen
;
Wu, Guan-Jin
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366277
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