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source:"econis"
~accessRights:"restricted"
~subject:"Markenimage"
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Markenimage
Beziehungsmarketing
8,581
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8,581
Consumer behaviour
4,552
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4,552
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2,497
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2,496
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1,865
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1,452
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1,452
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1,113
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1,113
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1,091
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891
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885
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874
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874
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870
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868
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723
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711
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681
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552
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541
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9
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9
Guzman, Francisco
8
Khan, Imran
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King, Ceridwyn
8
Hyun, Sunghyup Sean
7
Leckie, Civilai
7
Ekinci, Yuksel
6
Hollebeek, Linda D.
6
Hwang, Jinsoo
6
Johnson, Lester W.
6
Kaushik, Arun Kumar
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Rahman, Zillur
6
Sarkar, Abhigyan
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Sarkar, Juhi Gahlot
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Sreejesh, S.
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Šerić, Maja
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Ahn, Jiseon
5
Fetscherin, Marc
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Rather, Raouf Ahmad
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Roy, Sanjit
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Veloutsou, Cleopatra
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Bang, Nguyen
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Berenguer Contrí, Gloria
4
Fatma, Mobin
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4
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Lee, Seonjeong
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Liu, Chih-Hsing
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Markovic, Stefan
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Journal of business research : JBR
80
The journal of product & brand management
58
Journal of retailing and consumer services
56
The journal of brand management : an international journal
43
Asia Pacific journal of marketing and logistics
27
International journal of hospitality management
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Journal of travel and tourism marketing
20
Journal of strategic marketing
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Psychology & marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of hospitality marketing & management
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Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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International journal of internet marketing and advertising : IJIMA
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Tourism management : research, policies, practice
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Journal of marketing communications
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International journal of contemporary hospitality management
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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SpringerLink / Bücher
10
European journal of marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Global business review
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International review on public and non-profit marketing
8
Journal of marketing management : MM
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
European journal of marketing : EJM
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of market research
7
Journal of Islamic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing analytics : JMA
7
Journal of service management
7
Journal of the Academy of Marketing Science
7
International journal of business excellence : IJBEX
6
International journal of consumer studies
6
International journal of retail and distribution management
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Journal of destination marketing & management
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ECONIS (ZBW)
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
3
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
4
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
5
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
6
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
7
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
8
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
9
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
10
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
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