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source:"econis"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of business research : JBR"
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Product management
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Discussion paper / Centre for Economic Policy Research
Faculty & research / Insead : working paper series
Journal of business research : JBR
The PDMA handbook of new product development
36
SpringerLink / Bücher
33
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Springer eBook Collection / Business and Economics
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Harvard business review : HBR
11
International journal of product lifecycle management : IJPLM
10
International journal of production economics
10
Produktportfoliomanagement
10
Strategic management journal
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
8
Journal of economics & management strategy : JEMS
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of production research
7
Journal of the Academy of Marketing Science
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Lehrbuch
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
The journal of product & brand management
6
Beiträge zum Produkt-Marketing
5
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
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International journal of automotive technology and management : IJATM
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ECONIS (ZBW)
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1
Does rivals' innovation matter? A competitive dynamics perspective on firms' product strategy
Chen, Tianxu
;
Tribbitt, Mark A.
;
Yang, Yi
;
Li, Xiaomei
- In:
Journal of business research : JBR
76
(
2017
),
pp. 1-7
Persistent link: https://www.econbiz.de/10011712541
Saved in:
2
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitiva
-
2011
Persistent link: https://www.econbiz.de/10009357346
Saved in:
3
Competition, product proliferation and welfare : a study of the U.S. smarthphone market
Fan, Ying
;
Yang, Chenyu
-
2016
Persistent link: https://www.econbiz.de/10011544572
Saved in:
4
Making tough decisions competently : assessing the value of product portfolio planning methods, devil's advocacy, group discussion, weighting priorities, and evidenced-based inform...
De Villiers, Rouxelle
;
Woodside, Arch G.
;
Marshall, Roger
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2849-2862
Persistent link: https://www.econbiz.de/10011507780
Saved in:
5
Product switching and the business cycle
Bernard, Andrew B.
;
Okubo, Toshihiro
-
2016
Persistent link: https://www.econbiz.de/10011550913
Saved in:
6
Product portfolio management and performance : evidence from a survey of innovative Brazilian companies
Jugend, Daniel
;
Silva, Sergio Luis da
;
Salgado, Manoel …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5095-5100
Persistent link: https://www.econbiz.de/10011589157
Saved in:
7
Product architecture and quality : a study of open-source software development
Sosa, Manuel
;
Mihm, Jürgen
;
Browning, Tyson
-
2010
-
Rev. vers. of 2009/45/TOM
Persistent link: https://www.econbiz.de/10008807173
Saved in:
8
Multi-product offshoring
Eckel, Carsten
;
Irlacher, Michael
-
2015
Persistent link: https://www.econbiz.de/10011289209
Saved in:
9
New product portfolio performance in family firms
Kraiczy, Nils D.
;
Hack, Andreas
;
Kellermanns, Franz W.
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1065-1073
Persistent link: https://www.econbiz.de/10010364527
Saved in:
10
Value creation by "muddling" in the B2B sector
Hultén, Peter
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 781-787
Persistent link: https://www.econbiz.de/10009552502
Saved in:
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