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source:"econis"
~isPartOf:"Economics & finance notes"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Narratives Interview"
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Konsumentenverhalten
Narrative Methode
9
Narrative method
9
Consumer behaviour
6
storytelling
5
Brand image
2
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2
City marketing
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Laer, Tom van
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Larsson Mossberg, Lena
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Lindberg, Frank
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Economics & finance notes
Journal of marketing management : JMM ; journal of the Academy of Marketing
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The journal of brand management : an international journal
7
Psychology & marketing
6
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Qualitative market research : an international journal
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Advances in culture, tourism and hospitality research
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Health marketing quarterly
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Journal of retailing and consumer services
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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Tourism management : research, policies, practice
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Business horizons
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Cracking the code : leveraging consumer psychology to drive profitability
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Discussion paper
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ECONIS (ZBW)
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1
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
2
Vive la révolution animal! : using storytelling to explore prefigurative practices in consumer activism
Barboza, Renata Andreoni
;
Veludo-de-Oliveira, Tania Modesto
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 879-900
Persistent link: https://www.econbiz.de/10014338398
Saved in:
3
Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun
;
Min, Byueong-hyun
;
Kim, Jae Young
- In:
Economics & finance notes
12
(
2023
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
Saved in:
4
Echoing the golden legends : storytelling archetypes and their impact on brand perceived value
Ganassali, Stéphane
;
Matysiewicz, Justyna
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 437-463
Persistent link: https://www.econbiz.de/10012515279
Saved in:
5
Prefiguring sustainable living : an ecovillage story
Casey, Katherine
;
Lichrou, Maria
;
O'Malley, Lisa
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1658-1679
Persistent link: https://www.econbiz.de/10012424265
Saved in:
6
A discourse analysis of pilgrimage reviews
Laer, Tom van
;
Izberk-Bilgin, Elif
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 586-604
Persistent link: https://www.econbiz.de/10012178408
Saved in:
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