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source:"econis"
~isPartOf:"Handbook on cross-cultural marketing"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Brand image"
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Handbook on cross-cultural marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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ECONIS (ZBW)
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Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions
Hewett, Kelly
;
Allman, Helena F.
- In:
Handbook on cross-cultural marketing
,
(pp. 115-132)
.
2020
Persistent link: https://www.econbiz.de/10013459484
Saved in:
2
How naive theories drive opposing inferences from the same information
Deval, Hélène
;
Powell Mantel, Susan
;
Kardes, Frank R.
; …
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1185-1201
Persistent link: https://www.econbiz.de/10009740321
Saved in:
3
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
Saved in:
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