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source:"econis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service research : JSR"
~subject:"Telecommunications industry"
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International journal of advertising : the quarterly review of marketing communications
Journal of service research : JSR
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Can we talk? : the impact of willingness to recommend on a new-to-market service brand extension within a social network
Aksoy, Lerzan
;
Buoye, Alexander
;
Cooil, Bruce
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 355-371
Persistent link: https://www.econbiz.de/10009383334
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