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source:"econis"
~isPartOf:"Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology"
~person:"Dhar, Ravi"
~person:"Milberg, Sandra J."
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
Brand management ; Vol. 3
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Parent brand susceptibility to negative feedback effects from brand extensions : a meta-analysis of experimental consumer findings
Milberg, Sandra J.
;
Cuneo, Andres
;
Silva, Monica
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10014289714
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