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source:"econis"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"The journal of consumer marketing"
~subject:"B-to-B-Marketing"
~subject:"Brand image"
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Search: subject_exact:"Rules of origin"
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B-to-B-Marketing
Brand image
Markenimage
6
Rules of origin
6
Ursprungsregeln
6
Consumer behaviour
5
Designation of origin
5
Herkunftsbezeichnung
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brand associations
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Vescovi, Tiziano
3
Checchinato, Francesca
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Disegna, Marta
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Aiello, Gaetano
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Battaglia, Loretta
1
Cedrola, Elena
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Dinnie, Keith
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Donvito, Raffaele
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Kathawala, Yunus
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Seidenfuss, Kai-Uwe
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
The journal of consumer marketing
Asia Pacific journal of marketing and logistics
11
Journal of international consumer marketing
10
International marketing review
9
Journal of business research : JBR
9
Journal of global marketing
9
The journal of brand management : an international journal
5
International marketing and the country of origin effect : the global impact of 'Made in Italy'
4
Journal of international marketing
4
Journal of retailing and consumer services
3
Cross cultural management : an international journal
2
International business and economics research journal
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of management and economics
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Journal of euromarketing
2
Journal of fashion marketing and management
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Journal of promotion management : JPM
2
Journal of strategic marketing
2
Market : review for marketing theory and practice
2
Marketing letters : a journal of research in marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific business review
1
Asian business & management
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal
1
Baltic journal of management
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Business and intercultural communication
1
Contemporary economics
1
Country of origin effect : looking back and moving forward
1
Economic and business review : EBR
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Edward Elgar E-Book Archive
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European management journal
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European management review : the journal of the European Academy of Management
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Freiberg research papers
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Global journal of business research : GJBR
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ECONIS (ZBW)
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1
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
2
Ethnocentrism and ountry of origin effects among immigrant consumers
Zolfagharian, Mohammadali
;
Saldivar, Roberto
;
Sun, Qin
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 68-84
Persistent link: https://www.econbiz.de/10010253981
Saved in:
3
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
4
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
5
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena
;
Battaglia, Loretta
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
Saved in:
6
Assembly and component origin effects : an ASEAN consumer perspective
Seidenfuss, Kai-Uwe
;
Kathawala, Yunus
;
Dinnie, Keith
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 488-498
Persistent link: https://www.econbiz.de/10008772895
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