//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~isPartOf:"Journal of service research : JSR"
~source:"econstor"
~subject:"Brand extensions"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand extensions
USA
Brand extension
3
Markentransfer
3
Consumer behaviour
2
Konsumentenverhalten
2
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
New product development
1
Produktentwicklung
1
Service quality
1
Services marketing
1
Social network
1
Soziales Netzwerk
1
Telecommunications industry
1
Telekommunikationssektor
1
United States
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Aksoy, Lerzan
1
Buoye, Alexander
1
Cooil, Bruce
1
Keiningham, Timothy
1
Paul, DeDe
1
Published in...
All
Journal of service research : JSR
Journal of business research : JBR
4
The journal of product & brand management
4
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
Sport management review
3
AMS review : official publication of the Academy of Marketing Science
2
European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Marketing intelligence & planning
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of brand management : an international journal
2
Australasian marketing journal
1
Global journal of business management : GJBM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sports marketing & sponsorship
1
International marketing review
1
Journal of Indian business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of customer behaviour
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Legal strategies : how corporations use law to improve performance
1
Marketing theory
1
Measuring business excellence : the journal of organizational performance management
1
Public performance & management review
1
Qualitative market research : an international journal
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
EconStor
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can we talk? : the impact of willingness to recommend on a new-to-market service brand extension within a social network
Aksoy, Lerzan
;
Buoye, Alexander
;
Cooil, Bruce
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 355-371
Persistent link: https://www.econbiz.de/10009383334
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->