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source:"econis"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising
1
Advertising effects
1
Artificial neural network
1
Behavioral targeting advertising
1
Consumer behaviour
1
Internet marketing
1
Mobile Business
1
Mobile advertising
1
Mobile business
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Mobile communications
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Mobile phone
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Mobilkommunikation
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Neuronale Netze
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Online-Marketing
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TAM
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TAM2
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Dwivedi, Yogesh Kumar
Liébana-Cabanillas, Francisco
2
Ooi, Keng-Boon
2
Tan, Garry Wei-Han
2
Aspden, Philip
1
Chang, Byeong-Yun
1
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1
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1
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1
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1
Hew, Jun-Jie
1
Jeong, Naeyang
1
Kalinić, Zoran
1
Kalkuhl, Matthias
1
Katz, James Everett
1
Kim, Daejoong
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Kim, Ki Youn
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Kim, Yun Bae
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Lara-Rubio, Juan
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Maresch, Daniela
1
Marinkovic, Veljko
1
Ramos de Luna, Iviane
1
Ryu, Jungho
1
Sajjad, Farhana
1
Schmidthuber, Lisa
1
Shin, Dong-Hee
1
Sinha, Neena
1
Verma, Pranay
1
Wang, Guoqiang
1
Wossen, Tesfamicheal Assfaw
1
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Technological forecasting & social change : an international journal
The marketing review
4
Information systems management
2
International journal of Indian culture and business management
1
International journal of bank marketing
1
International journal of retail & distribution management
1
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ECONIS (ZBW)
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Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
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