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source:"econis"
~person:"Aaker, David A."
~person:"Backhaus, Christof"
~person:"Mathur, Pragya"
~subject:"Consumer behaviour"
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Search: subject_exact:"Markentransfer"
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Consumer behaviour
Brand extension
9
Markentransfer
9
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7
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5
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5
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3
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3
Markenartikel
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Aaker, David A.
Backhaus, Christof
Mathur, Pragya
Boisvert, Jean
7
Keller, Kevin Lane
6
Phau, Ian
6
Milberg, Sandra J.
5
Sattler, Henrik
5
Völckner, Franziska
5
Monga, Alokparna Basu
4
Park, C. Whan
4
Bei, Lien-ti
3
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3
Dhar, Ravi
3
Dwivedi, Abhishek
3
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3
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3
Hem, Leif E.
3
John, Deborah Roedder
3
Joshi, Richa
3
Kim, Kyeongheui
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Liu, Xin
3
Maheswaran, Durairaj
3
Merrilees, Bill
3
Moorthy, Sridhar
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Park, Jungkun
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Pina, José M.
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Punyatoya, Plavini
3
Ragel, Victoria Rosanna
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3
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2
Albrecht, Carmen-Maria
2
Allman, Helena F.
2
Alvarez, Cecilia M. O.
2
Ashill, Nicholas J.
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Bacchiega, Emanuele
2
Barrio-García, Salvador del
2
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Marketing : ZFP ; journal of research and management
1
Measuring and managing brands
1
Psychology & marketing
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ECONIS (ZBW)
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1
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
Saved in:
2
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
3
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
4
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
5
Consumers' implicit theories about personality influence their brand personality judgments
Mathur, Pragya
;
Jain, Shailendra Pratap
;
Maheswaran, …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 545-557
Persistent link: https://www.econbiz.de/10009682415
Saved in:
6
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
7
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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