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source:"econis"
~person:"Backhaus, Christof"
~person:"Carrillat, François A."
~person:"Dens, Nathalie"
~subject:"Personal computer"
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Backhaus, Christof
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Breaking new ground in theory and practice
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
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2
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
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