//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~person:"Backhaus, Christof"
~person:"Carrillat, François A."
~person:"Park, C. Whan"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Brand extension
10
Markentransfer
10
Brand image
6
Konsumentenverhalten
6
Markenimage
6
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Sponsoring
4
Sponsorship
4
Luxury goods
2
Luxusgüter
2
Brand associations
1
Brand equity
1
Brand extensions
1
Brand schema
1
Deutschland
1
Erfolgsfaktor
1
Football
1
Fußball
1
Germany
1
Markenwert
1
Marketing management
1
Marketingmanagement
1
Online-Befragung
1
Professional sports
1
Profisport
1
Psychology of advertising
1
Social psychology
1
Sozialpsychologie
1
Spillover effect
1
Spillover effects
1
Spillover-Effekt
1
Sport event
1
Sportmarketing
1
Sports marketing
1
Sportveranstaltung
1
Stereotyp
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
2
Book section
2
Reprint
2
Language
All
English
6
Author
All
Backhaus, Christof
Carrillat, François A.
Park, C. Whan
Boisvert, Jean
7
Keller, Kevin Lane
6
Phau, Ian
6
Milberg, Sandra J.
5
Sattler, Henrik
5
Völckner, Franziska
5
Monga, Alokparna Basu
4
Bei, Lien-ti
3
Dawes, John
3
Dhar, Ravi
3
Dwivedi, Abhishek
3
Goodstein, Ronald Charles
3
Gürhan-Canli, Zeynep
3
Hem, Leif E.
3
John, Deborah Roedder
3
Joshi, Richa
3
Kim, Kyeongheui
3
Liu, Xin
3
Maheswaran, Durairaj
3
Mathur, Pragya
3
Merrilees, Bill
3
Moorthy, Sridhar
3
Park, Jungkun
3
Pina, José M.
3
Punyatoya, Plavini
3
Ragel, Victoria Rosanna
3
Ringeisen, Petra
3
Sharp, Byron
3
Yadav, Rajan
3
Aaker, David A.
2
Afzal, Sarwat
2
Albrecht, Carmen-Maria
2
Allman, Helena F.
2
Alvarez, Cecilia M. O.
2
Ashill, Nicholas J.
2
Bacchiega, Emanuele
2
Barrio-García, Salvador del
2
Bravo, Rafael
2
more ...
less ...
Published in...
All
Brand management ; Vol. 3
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
2
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
3
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
4
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
5
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
6
Beyond fit and attitude : the effect of emotional attachment on consumer responses to brand extensions
Fedorikhin, Alexander
;
Park, C. Whan
;
Thomson, Matthew
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10003793867
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->