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source:"econis"
~person:"Gonzalez, Ricardo"
~person:"Viswanathan, Madhu"
~subject:"Armut"
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Armut
Subsistence economy
34
Subsistenzwirtschaft
34
Consumer behaviour
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Developing countries
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Gonzalez, Ricardo
Viswanathan, Madhu
Venugopal, Srinivas
5
Hasan, Md. Rajibul
3
Lowe, Ben
3
Seeth, Harm tho
3
Alemu, Robel
2
Block, Steven
2
Gau, Roland
2
Headey, Derek
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Khare, Apoorv
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Petrovici, Dan
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Varman, Rohit
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Wankel, Charles
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Antony, Jürgen
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Appau, Samuelson
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Beninger, Stefanie
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Bogale, Ayalneh
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Braun, Joachim von
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Couzens, Ed
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Danzer, Alexander M.
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De Tray, Dennis N.
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Deneulin, S.
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
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Journal of global marketing
1
Marketing theory
1
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ECONIS (ZBW)
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How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
2
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
3
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv
;
Varman, Rohit
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428
Saved in:
4
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
Saved in:
5
Community-based initiatives and poverty alleviation in subsistence marketplaces
Gau, Roland
;
Ramirez, Edward
;
Barua, Maria E.
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10010379883
Saved in:
6
Subsistence and sustainability : from micro-level behavioral insights to macro-level implications on consumption, conservation, and the environment
Viswanathan, Madhu
;
Jung, Kiju
;
Venugopal, Srinivas
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 8-27
Persistent link: https://www.econbiz.de/10010257274
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