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source:"econis"
~person:"Josiassen, Alexander"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"United States"
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Josiassen, Alexander
Hayakawa, Kazunobu
11
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8
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European management review : the journal of the European Academy of Management
2
Asia Pacific journal of marketing and logistics
1
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
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The halo model of origin images : conceptualisation and initial empirical test
Josiassen, Alexander
;
Lukas, Bryan A.
;
Whitwell, Gregory J.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
4
,
pp. 253-266
Persistent link: https://www.econbiz.de/10009780524
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2
Country-of-origin contingencies: their joint influence on consumer behaviour
Josiassen, Alexander
;
Assaf, A.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 294-313
Persistent link: https://www.econbiz.de/10008701740
Saved in:
3
Descending from the ivory tower : reflections on the relevance and future of country-of-origin research
Josiassen, Alexander
;
Harzing, Anne-Wil
- In:
European management review : the journal of the …
5
(
2008
)
4
,
pp. 264-270
Persistent link: https://www.econbiz.de/10003804451
Saved in:
4
Further considerations on the relevance of country-of-origin research : comment
Usunier, Jean-Claude
;
Cestre, Ghislaine
- In:
European management review : the journal of the …
5
(
2008
)
4
,
pp. 271-274
Persistent link: https://www.econbiz.de/10003804458
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