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source:"econis"
~person:"McGrath, Mary Ann"
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
1
Journal of marketing
1
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ECONIS (ZBW)
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Allomother as image and essence : animating the American girl brand
Sherry, John F.
;
Borghini, Stefania
;
McGrath, Mary Ann
; …
- In:
Explorations in consumer culture theory : [selected …
,
(pp. 137-149)
.
2009
Persistent link: https://www.econbiz.de/10003787520
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2
American girl and the brand gestalt : closing the loop on sociocultural branding research
Diamond, Nina
;
Sherry, John F.
;
Muñiz, Albert M.
; …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 118-134
Persistent link: https://www.econbiz.de/10003838598
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