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source:"econis"
~person:"Schyvinck, Cleo"
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Sport management review
2
European Sport management quarterly : ESMQ
1
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ECONIS (ZBW)
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A network perspective on cause-related marketing collaborations in professional sport
Schyvinck, Cleo
;
Naraine, Michael L.
;
Constandt, Bram
; …
- In:
Sport management review
25
(
2022
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10013426167
Saved in:
2
From cause-related marketing strategy to implementation in professional basketball organizations : a matter of alignment
Schyvinck, Cleo
;
Willem, Annick
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
1
,
pp. 58-79
Persistent link: https://www.econbiz.de/10012177377
Saved in:
3
A typology of cause-related marketing approaches in European professional basketball
Schyvinck, Cleo
;
Willem, Annick
- In:
Sport management review
21
(
2018
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10011911315
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