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source:"econis"
~source:"econstor"
~subject:"Bewertung"
~subject:"Sponsoring"
~subject:"United States"
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1
The bilateral image flow in sponsorship : an extension of Prendergast, Paliwal, and Mazodier (2016)
Koo, Jakeun
;
Heo, Jun
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 321-335
Persistent link: https://www.econbiz.de/10014550815
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2
How to evaluate brand extension in the mobile internet environment
Zhu, Wenlong
;
Wang, Shiye
- In:
International journal of information technology and …
22
(
2023
)
1/2
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014319250
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3
"You got a new name!" : how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha
;
Gadekar, Mahesh
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
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4
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
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5
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
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6
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
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7
Policy transfer of branding and reputation management : motivations, challenges, and opportunities for a small rural municipality
Lockert, Åshild Skjegstad
;
Bjørnå, Hilde
;
Krane, …
- In:
Public performance & management review
43
(
2020
)
2
,
pp. 461-482
Persistent link: https://www.econbiz.de/10012206190
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8
Spillover effects in marketing : integrating core research domains
Raufeisen, Xenia
;
Wulf, Linda
;
Köcher, Sören
;
Faupel, Ulya
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 249-267
Persistent link: https://www.econbiz.de/10012162451
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9
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
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10
By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
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