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source:"econis"
~subject:"Bibliometrics"
~subject:"Emotion"
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ECONIS (ZBW)
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1
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
3
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
4
Neuroscience approach for management and entrepreneurship : a bibliometric analysis
Cucino, Valentina
;
Passarelli, Mariacarmela
;
Di Minin, …
- In:
European journal of innovation management
25
(
2022
)
6
,
pp. 295-319
Persistent link: https://www.econbiz.de/10014231198
Saved in:
5
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
6
Is neuroaccounting taking a place on the stage? : a review of the influence of neuroscience on accounting research
Tank, Ann Katarina
;
Farrell, Anne M.
- In:
The European accounting review
31
(
2022
)
1
,
pp. 173-207
Persistent link: https://www.econbiz.de/10013370827
Saved in:
7
Neuroscience in business-to-business marketing research : a literature review, co-citation analysis and research agenda
Öberg, Christina
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 168-179
Persistent link: https://www.econbiz.de/10014433585
Saved in:
8
Micro-foundations of strategic decision-making in family business organisations : a cognitive neuroscience perspective
Yu, Xiaoyu
;
Liu, Tao
;
He, Lin
;
Li, Yajie
- In:
Long range planning : LRP ; international journal of …
56
(
2023
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014434706
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9
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
10
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
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