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source:"econis"
~subject:"Brand management"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
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Pioneering Asian franchise brands : Pho24 in Vietnam
Frazer, Lorelle
;
Merrilees, Bill
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
4
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009657578
Saved in:
2
Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
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3
Portrait of a star : National Gallery of Victoria
Rentschler, Ruth
;
Bridson, Kerrie
;
Evans, Jody
- In:
International journal of arts management
13
(
2010/11
)
2
,
pp. 59-67
Persistent link: https://www.econbiz.de/10008856920
Saved in:
4
Destination brand identity, values, and community : a case study from rural Victoria, Australia
Wheeler, Fiona
;
Frost, Warwick
;
Weiler, Betty
- In:
Journal of travel and tourism marketing
28
(
2011
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10009008258
Saved in:
5
Weinmarken der Alten und der Neuen Welt : drei Fallstudien
Mora, Pierre
- In:
Weinmarketing : Kundenwünsche erforschen, Zielgruppen …
,
(pp. 161-178)
.
2011
Persistent link: https://www.econbiz.de/10008758296
Saved in:
6
Private labels in Australia : a case where retailer concentration does not predicate private labels share
Nenycz-Thiel, Magda
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 624-633
Persistent link: https://www.econbiz.de/10009232994
Saved in:
7
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
8
Building a good solid family wine business : Casella Wines
Dufour, Yvon
;
Steane, Peter
- In:
International journal of wine business research : IJWBR
22
(
2010
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10003993844
Saved in:
9
Marketing capabilities under a collective brand : three longitudinal case studies of Australian SME experience
Beckett, Ronald C.
- In:
Small enterprise research : SER ; the Journal of SEAANZ
16
(
2008
)
2
,
pp. 21-31
Persistent link: https://www.econbiz.de/10003912202
Saved in:
10
Committing regicide: rebranding the Football Kingz
Bradbury, Trish
;
Catley, Bevan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003678061
Saved in:
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