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source:"econis"
~subject:"Corporate reputation"
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Search: subject_exact:"Cause-Related Marketing"
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Corporate reputation
Cause-Related Marketing
387
Cause-related marketing
387
Consumer behaviour
240
Konsumentenverhalten
240
Marketing management
152
Marketingmanagement
152
Corporate Social Responsibility
120
Corporate social responsibility
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Beziehungsmarketing
80
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80
cause-related marketing
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Fundraising
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Markenführung
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43
Advertising effects
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Journal of business ethics : JOBE
3
World review of entrepreneurship, management and sustainable development
2
Business ethics, the environment & responsibility
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
International journal of business and emerging markets : IJBEM
1
International journal of emerging markets
1
International review on public and non-profit marketing
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Journal of Islamic accounting and business research
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Journal of strategic marketing
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Management decision
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Schriftenreihe Marketing, Management
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The Ashgate research companion to corporate social responsibility
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ECONIS (ZBW)
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1
Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine
;
Khelladi, Insaf
;
Sorio, Rossella
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
),
pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
Saved in:
2
Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets
Le Thanh Tiep
;
Tiwari, Aviral Kumar
;
Behl, Abhishek
; …
- In:
Management decision
60
(
2022
)
10
,
pp. 2642-2668
Persistent link: https://www.econbiz.de/10013389346
Saved in:
3
How much can Saudi corporations benefit from cause-related marketing? : insights from exploring the charitable incentives of Saudi consumers
Alfayad, Fadye Saud
- In:
Journal of Islamic accounting and business research
13
(
2022
)
7
,
pp. 1038-1058
Persistent link: https://www.econbiz.de/10013361383
Saved in:
4
The impact of cause-related marketing campaigns on the reputation of corporations and NGOs
Bianchi, Enrique Carlos
;
Daponte, Gaspar Gracia
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10012545483
Saved in:
5
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
6
The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo
;
Youn, Seounmi
;
Lee, Doohwang
- In:
Total quality management & business excellence
30
(
2019
)
6
,
pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
Saved in:
7
Building corporate reputation, overcoming consumer skepticism, and establishing trust : choosing the right message types and social causes in the restaurant industry
Kim, Dae Young
;
Kim, Sung-Bum
;
Kim, Kathleen Jeehyae
- In:
Service business
13
(
2019
)
2
,
pp. 363-388
Persistent link: https://www.econbiz.de/10012124334
Saved in:
8
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
9
Effect of cause-related marketing on corporate image and purchase intention : evidence from India
Rathod, Khuman L.
;
Gadhavi, Dharmesh D.
;
Shukla, Yupal S.
- In:
International journal of business and emerging markets …
6
(
2014
)
3
,
pp. 230-246
Persistent link: https://www.econbiz.de/10010460802
Saved in:
10
Philanthropy and corporate reputation : an empirical investigation
Morris, Sara A.
;
Bartkus, Barbara R.
;
Glassman, Myron
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 285-299
Persistent link: https://www.econbiz.de/10010202900
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