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source:"econis"
~subject:"Evaluation"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Reprint"
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Brand extension
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Bhat, Sobodh
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Keller, Kevin Lane
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Brand management ; Vol. 3
3
Measuring and managing brands
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ECONIS (ZBW)
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A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
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2010
Persistent link: https://www.econbiz.de/10003924407
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2
Sequential brand extensions and brand choice behavior
Swaminathan, Vanitha
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2010
Persistent link: https://www.econbiz.de/10003924417
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3
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
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2010
Persistent link: https://www.econbiz.de/10003924420
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4
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784837
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