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source:"econis"
~subject:"Marketing management"
~subject:"United States"
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Search: subject_exact:"Psychology of advertising"
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Marketing management
United States
Werbepsychologie
1,089
Psychology of advertising
1,053
Consumer behaviour
429
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429
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404
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393
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279
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253
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78
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67
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48
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36
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Martin, Kelly D.
3
Rashad, Inas
3
Smith, N. Craig
3
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2
Carlson, Les
2
Chou, Shin-yi
2
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Psychology & marketing
14
Journal of advertising : official publication of the American Academy of Advertising
11
Europäische Hochschulschriften / 5
6
Journal of advertising research
6
Faculty & research / Insead : working paper series
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of business research : JBR
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of fashion marketing and management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Gender, culture, and consumer behavior
2
Health marketing quarterly
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of international consumer marketing
2
Journal of marketing theory and practice
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Konsum und Verhalten
2
The history of advertising
2
Working paper / National Bureau of Economic Research, Inc.
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Absatzwirtschaft / Schriften zum Marketing
1
Advertising in new formats and media : current research and implications for marketers
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Asia Pacific journal of marketing and logistics
1
Beiträge zum Produkt-Marketing
1
Beiträge zur Unternehmensführung
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Berichte aus der Betriebswirtschaft
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Branchenwissen up to date
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Constituting managements : markets, meanings, and identities
1
Deutsche Hochschulschriften : DHS
1
Dryden Press series in marketing
1
EBSCOhost eBook Collection
1
EFI research paper / Ekonomiska Forskningsinstitutet, Handelshögskolan i Stockholm
1
Enhancing knowledge development in marketing ; Vol. 21
1
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1
Persuasion in public communication campaigns : towards a more nuanced perspective on message strategies
Bünzli, Fabienne
-
2021
Persistent link: https://www.econbiz.de/10014365213
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2
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
3
All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
Saved in:
4
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
5
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
6
Markt- und Werbepsychologie
Schneider, Willy
-
2020
Persistent link: https://www.econbiz.de/10012230611
Saved in:
7
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
8
Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Liebers, Nicole
;
Breves, Priska
;
Schallhorn, Christiana
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012179066
Saved in:
9
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
10
Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
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