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source:"econis"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
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Search: subject_exact:"Kundenbindungsprogramm"
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Pricing strategy
Kundenbindungsprogramm
538
Loyalty program
535
Beziehungsmarketing
316
Consumer behaviour
316
Konsumentenverhalten
316
Relationship marketing
316
Einzelhandel
86
Retail trade
86
Customer satisfaction
73
Kundenzufriedenheit
73
Sales promotion
59
Verkaufsförderung
59
Loyalty programs
54
USA
52
United States
52
Rabatt
49
Rebate
49
Marketing management
40
Marketingmanagement
40
Dienstleistungsqualität
36
Service quality
36
Theorie
34
Theory
34
Preismanagement
33
Hotel industry
32
Hotellerie
32
Online retailing
29
Online-Handel
29
Mobile Business
26
Mobile business
26
Internet marketing
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Online-Marketing
25
Mobile communications
24
Mobilkommunikation
24
loyalty programs
22
Customer retention
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18
Germany
18
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18
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33
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Jin, Hyun Seung
2
Li, Zonghuo
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Sayman, Serdar
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2
Yang, Wensheng
2
Anderson, Chris K.
1
Aviv, Yossi
1
Ba, Sulin
1
Bauner, Christoph
1
Berezan, Orie
1
Caminal, Ramón
1
Chen, Haipeng
1
Chen, Yongmin
1
Chen, Yuxin
1
Cheng, Xianghui
1
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1
Cox, Carmen
1
Cui, Tony Haitao
1
Deng, Shiming
1
Ding, Long
1
Ding, Shuai
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Feng, Yue
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Jie Zhang
1
Kitchen, Philip J.
1
Lee, Chung-Ying
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Lentz, Melissa
1
Li, Yanhai
1
Liang, Shuwen
1
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Journal of retailing and consumer services
4
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
European journal of operational research : EJOR
2
Information systems research : ISR
2
Marketing science
2
The journal of industrial economics
2
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of contemporary hospitality management
1
International journal of industrial organization
1
International journal of production research
1
Journal of hospitality marketing & management
1
Journal of retailing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The Cornell hospitality quarterly
1
The journal of consumer marketing
1
Transportation research / E : an international journal
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ECONIS (ZBW)
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1
Time-limited loyalty rewards
Caminal, Ramón
- In:
The journal of industrial economics
70
(
2022
)
4
,
pp. 962-998
Persistent link: https://www.econbiz.de/10014310717
Saved in:
2
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
3
Geo-fencing or geo-conquesting? : a strategic analysis of location-based coupon under different market structures
Ding, Long
;
Liu, Peng
;
Hu, Sen
- In:
Transportation research / E : an international journal
174
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014338105
Saved in:
4
Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?
Guo, Liang
- In:
Marketing science
42
(
2023
)
3
,
pp. 614-633
Persistent link: https://www.econbiz.de/10014317449
Saved in:
5
Dynamic coupon targeting using batch deep reinforcement learning : an application to livestream shopping
Liu, Xiao
- In:
Marketing science
42
(
2023
)
4
,
pp. 637-658
Persistent link: https://www.econbiz.de/10014317636
Saved in:
6
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
7
Proactive walking and overbooking with class dependent walk-out costs
Liang, Shuwen
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
64
(
2023
)
4
,
pp. 454-459
Persistent link: https://www.econbiz.de/10014381533
Saved in:
8
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
9
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
10
Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
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