//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising agency"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Theory
Advertising industry
323
Werbewirtschaft
323
Advertising
107
Werbung
107
Creativity
59
Kreativität
59
USA
54
United States
54
Advertising effects
28
Werbewirkung
28
Theorie
23
Marketing management
20
Marketingmanagement
20
Agency theory
19
Prinzipal-Agent-Theorie
19
Internet marketing
17
Online-Marketing
17
Deutschland
14
Germany
14
Advertising planning
13
Economic history
13
Großbritannien
13
United Kingdom
13
Werbeplanung
13
Wirtschaftsgeschichte
13
advertising
13
Consumer behaviour
12
Creative industries
12
Konsumentenverhalten
12
Kreativsektor
12
Advertising history
11
Beziehungsmarketing
11
Geschichte
11
History
11
Multinationales Unternehmen
11
Relationship marketing
11
Transnational corporation
11
China
10
Lieferantenmanagement
10
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
22
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
23
Graue Literatur
23
Non-commercial literature
23
Arbeitspapier
21
Working Paper
21
Hochschulschrift
11
Thesis
11
Aufsatz im Buch
10
Book section
10
Bibliografie enthalten
3
Bibliography included
3
Collection of articles of several authors
3
Lehrbuch
3
Sammelwerk
3
Textbook
3
Aufsatzsammlung
2
Amtsdruckschrift
1
Collection of articles written by one author
1
Government document
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
20
German
3
Author
All
Berndt, Ernst R.
1
Bolton, Ruth N.
1
Dukes, Anthony
1
Easley, Robert F.
1
Erickson, Gary M.
1
Gal-Or, Esther
1
Guo, Hong
1
Hahn, Minhi
1
Hao, Lin
1
Hornik, Jacob
1
Horsky, Dan
1
Horsky, Sharon
1
Hyun, Jin-sok
1
Kaas, Klaus Peter
1
Kabak, Irwin W.
1
Kinast, Kurt
1
Lee, Byunglak
1
Leeflang, Peter
1
Liu, Hengzhong
1
Mahdian, Mohammad
1
Maki, Dennis R.
1
Meredith, Lindsay N.
1
Mijatović, Grigorij M.
1
Mokhtari, Manouchehr
1
Nebenzahl, Israel D.
1
Posselt, Thorsten
1
Qi, Shi
1
Roberts, Mark J.
1
Samuelson, Larry
1
Sasser, Sheila L.
1
Saunders, John A.
1
Schachtner, Dirk
1
Schmalen, Helmut
1
Silk, Alvin J.
1
Simon, Daniel H.
1
Simon, Julian Lincoln
1
Siokis, Fotios
1
Siomkos, George J.
1
Srinivasan, V.
1
Tomak, Kerem
1
more ...
less ...
Published in...
All
Applied economics
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Economics of innovation and new technology
1
International journal of electronic commerce : IJEC
1
International journal of industrial organization
1
International journal of the economics of business
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of economics & management strategy : JEMS
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Spudai / University of Piraeus : journal of economics and business
1
The Rand journal of economics
1
The journal of business : B
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
23
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising, industry innovation, and entry deterrence
Qi, Shi
- In:
International journal of industrial organization
65
(
2019
),
pp. 30-50
Persistent link: https://www.econbiz.de/10012321125
Saved in:
2
A mobile platform's in-app advertising contract under agency pricing for app sales
Hao, Lin
;
Guo, Hong
;
Easley, Robert F.
- In:
Production and operations management : an international …
26
(
2017
)
2
,
pp. 189-202
Persistent link: https://www.econbiz.de/10011655537
Saved in:
3
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
4
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
5
Special issue on creativity research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
6
On the profitability of media mergers
Gal-Or, Esther
;
Dukes, Anthony
- In:
The journal of business : B
79
(
2006
)
2
,
pp. 489-525
Persistent link: https://www.econbiz.de/10003310315
Saved in:
7
Market share determination in marketing service industries : a demand side approach
Liu, Hengzhong
;
Siokis, Fotios
- In:
Economics of innovation and new technology
12
(
2003
)
5
,
pp. 413-423
Persistent link: https://www.econbiz.de/10001770014
Saved in:
8
Die Auswahl von Werbeagenturen aus Informationsökonomischer Sicht
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10001709443
Saved in:
9
Wettbewerb zwischen Kontraktgutanbietern, modelliert am Beispiel von Werbeagenturen
Kinast, Kurt
;
Posselt, Thorsten
- In:
Journal of business economics : JBE
69
(
1999
)
5/6
,
pp. 541-568
Persistent link: https://www.econbiz.de/10001374362
Saved in:
10
Are mergers beneficial or detrimental? : Evidence from advertising agencies
Simon, Julian Lincoln
- In:
International journal of the economics of business
3
(
1996
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10001196807
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->