Luigi, Dumitrescu; Oana, Stanciu; Mihai, Tichindelean; … - In: Studies in Business and Economics 8 (2013) 1, pp. 36-45
Internal marketing is based on the satisfaction of employees that eventually leads to the retention and attraction of the best employees that help a company succeed in a highly competitive globalized environment. In the context of internal marketing, sustainability would translate into a triple...