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source:"usbk"
~person:"Köhler, Richard"
~person:"Paul, Gordon W."
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Search: subject_exact:"Marketing management"
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Marketingmanagement
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German
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English
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Köhler, Richard
Paul, Gordon W.
Kotler, Philip
20
Bruhn, Manfred
15
Homburg, Christian
11
Dalrymple, Douglas J.
7
Kotabe, Masaaki
7
Krohmer, Harley
7
Meffert, Heribert
6
Pepels, Werner
6
Tomczak, Torsten
6
Baker, Michael John
5
Helsen, Kristiaan
5
Hutt, Michael D.
5
Keller, Kevin Lane
5
Parsons, Leonard J.
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Peter, Jerome Paul
5
Speh, Thomas W.
5
Winkelmann, Peter
5
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4
Donnelly, James Howard
4
Lancaster, Geoffrey
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Winer, Russell S.
4
Ahlert, Dieter
3
Belz, Christian
3
Boyd, Harper W.
3
Carter, Steve
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Cohen, William A.
3
Cravens, David W.
3
Czinkota, Michael R.
3
Doyle, Peter
3
Gardini, Marco A.
3
Guiltinan, Joseph P.
3
Hohn, Stefanie
3
Kleinaltenkamp, Michael
3
Lee, Kiefer
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Massingham, Lester
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
15
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1
Marketing management : strategies and programs
Guiltinan, Joseph P.
;
Paul, Gordon W.
;
Madden, Thomas Justin
-
1997
-
6. ed.
Persistent link: https://www.econbiz.de/10004352074
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2
Marketing management : strategies and programs
Guiltinan, Joseph P.
;
Paul, Gordon W.
-
1994
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004252928
Saved in:
3
Beiträge zum Marketing-Management : Planung, Organisation, Controlling
Köhler, Richard
-
1993
-
3., erw. Aufl.
Persistent link: https://www.econbiz.de/10004147805
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4
Beiträge zum Marketing-Management : Planung, Organisation, Controlling
Köhler, Richard
-
1991
-
2., erw. Aufl.
Persistent link: https://www.econbiz.de/10004093321
Saved in:
5
Beiträge zum Marketing-Management : Planung, Organisation, Controlling
Köhler, Richard
-
1988
Persistent link: https://www.econbiz.de/10004584881
Saved in:
6
Marketing management : strategies and programs
Guiltinan, Joseph P.
;
Paul, Gordon W.
-
1982
Persistent link: https://www.econbiz.de/10004028072
Saved in:
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