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subject:"Öffentliche Sozialleistungen"
type_genre:"Article in journal"
~person:"Viswanathan, Madhu"
~subject:"India"
~subject:"poverty"
~type_genre:"Conference paper"
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Öffentliche Sozialleistungen
India
poverty
Armut
7
Poverty
7
Subsistence economy
7
Subsistenzwirtschaft
7
Armutsbekämpfung
5
Poverty reduction
5
Developing countries
4
Entwicklungsländer
4
Consumer behaviour
3
Konsumentenverhalten
3
Business start-up
2
Entrepreneurship
2
Entrepreneurship approach
2
Subsistence marketplaces
2
Unternehmensgründung
2
subsistence entrepreneurship
2
subsistence marketplaces
2
BOP
1
Base of the pyramid
1
Bildung
1
Economic liberalism
1
Education
1
Environmental protection
1
Feldforschung
1
Field research
1
Frauen
1
Globalisierung
1
Globalization
1
Higher education teaching
1
Hochschullehre
1
Indien
1
Indien (Süd)
1
International marketing
1
Internationales Marketing
1
Low income
1
Market mechanism
1
Marketing theory
1
Marketingtheorie
1
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6
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Article
8
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
8
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English
8
Author
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Viswanathan, Madhu
Ravallion, Martin
17
Lustig, Nora
15
Gaiha, Raghav
12
Grabka, Markus M.
12
Imai, Katsushi S.
10
Cuong Viet Nguyen
8
Datt, Gaurav
6
Dubey, Amaresh
6
Goebel, Jan
6
Mitra, Arup
6
Suryanarayana, M. H.
6
Yáñez Pérez, Marcelo
6
Ayala Cañón, Luis
5
Dartanto, Teguh
5
Dutta, Swati
5
Fields, Gary S.
5
Gundersen, Craig
5
Handa, Sudhanshu
5
Koomson, Isaac
5
Krishna, Anirudh
5
Shaffer, Paul
5
Skoufias, Emmanuel
5
Suryahadi, Asep
5
Tsaurai, Kunofiwa
5
Van de Walle, Dominique
5
Venugopal, Srinivas
5
Al Izzati, Ridho
4
Annim, Samuel Kobina
4
Araujo, Jair Andrade
4
Bargain, Olivier
4
Barrientos, Armando
4
Bruton, Garry D.
4
Cecchini, Simone
4
Cuesta, José
4
Datta, Soumyendra Kishore
4
Estudillo, Jonna P.
4
Gibson, John K.
4
Hilson, Gavin M.
4
Jha, Raghbendra
4
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Published in...
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Journal of marketing management : MM
2
Journal of global marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing theory
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
8
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1
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
2
Negotiated agency in the face of consumption constraints : a study of women entrepreneurs in subsistence contexts
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 336-353
Persistent link: https://www.econbiz.de/10012590308
Saved in:
3
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
Saved in:
4
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
5
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv
;
Varman, Rohit
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428
Saved in:
6
Subsistence and sustainability : from micro-level behavioral insights to macro-level implications on consumption, conservation, and the environment
Viswanathan, Madhu
;
Jung, Kiju
;
Venugopal, Srinivas
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 8-27
Persistent link: https://www.econbiz.de/10010257274
Saved in:
7
Consumption constraints and entrepreneurial intentions in subsistence marketplaces
Venugopal, Srinivas
;
Viswanathan, Madhu
;
Jung, Kiju
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011414192
Saved in:
8
Product development for the BoP : insights on concept and prototype development from University-based student projects in India
Viswanathan, Madhu
;
Sridharan, Srinivas
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10009411902
Saved in:
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