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subject:"Öffentlichkeitsarbeit"
~accessRights:"restricted"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Marketingpolitik"
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Marketing management
296
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on applied AI for international business and marketing applications
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Networked business models in the circular economy
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Socially responsible management : impulses for good governance in a changing world
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Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
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The Oxford handbook of managerial economics
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
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Technologie als Anstoß oder Antwort? : Konvergenz von Marketing, Öffentlichkeitsarbeit und PR im Spiegel von Newsroom-Konzepten und KI-Lösungen
Banholzer, Volker Markus
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 29-56)
.
2023
Persistent link: https://www.econbiz.de/10014435248
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2
Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
3
Effective communication approaches for decision analytics : an exploration of strategies
Reboulet, Amanda
;
Jackson, Ross A.
- In:
Effective strategies for communicating insights in business
,
(pp. 13-31)
.
2021
Persistent link: https://www.econbiz.de/10012601400
Saved in:
4
Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
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5
The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 161-174)
.
2021
Persistent link: https://www.econbiz.de/10012491565
Saved in:
6
Marketing and artificial intelligence : personalization at scale
Ramnarayan, Sujata
- In:
Handbook of research on applied AI for international …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012303441
Saved in:
7
Sharing economy and applications : business and marketing perspective
Pinarbasi, Fatih
- In:
Networked business models in the circular economy
,
(pp. 82-102)
.
2020
Persistent link: https://www.econbiz.de/10012135943
Saved in:
8
Sell to whom? Firm’s green production in competition facing market segmentation
Du, Shaofu
;
Tang, Wenzhi
;
Zhao, Jiajia
;
Nie, Tengfei
- In:
Big data analytics in operations and supply chain management
,
(pp. 125-154)
.
2018
Persistent link: https://www.econbiz.de/10011965355
Saved in:
9
Corporate Advertising in Deutschland : Verortung einer Kommunikationsdisziplin an der Schnittstelle und erste Ergebnisse einer Praktikerbefragung
Spangardt, Benedikt
- In:
Strategische Kommunikation im Spannungsfeld zwischen …
,
(pp. 267-278)
.
2018
Persistent link: https://www.econbiz.de/10011720489
Saved in:
10
Marketing on Tumblr
Smirnov, Kristen
- In:
Strategic uses of social media for improved customer …
,
(pp. 59-83)
.
2017
Persistent link: https://www.econbiz.de/10011632736
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