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subject:"Öffentlichkeitsarbeit"
~person:"Melewar, T. C."
~subject:"Communication"
~subject:"Firmenimage"
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Search: subject_exact:"PR (Public Relations)"
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Öffentlichkeitsarbeit
Communication
Firmenimage
Public relations
24
Corporate reputation
22
Corporate culture
13
Unternehmenskultur
13
Reputation
6
Corporate identity
5
Kommunikation
5
Corporate image
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand management
3
Consumer behaviour
3
Corporate Social Responsibility
3
Corporate communication
3
Corporate social responsibility
3
Image
3
Konsumentenverhalten
3
Markenführung
3
Marketing
3
Social Web
3
Social web
3
corporate communication
3
Beziehungsmarketing
2
Brand architecture
2
Brand image
2
Firm performance
2
Internal communication
2
Interne Kommunikation
2
Loyalty
2
Markenarchitektur
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Stakeholder
2
Strategic management
2
Strategisches Management
2
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Undetermined
15
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Article
20
Book / Working Paper
4
Type of publication (narrower categories)
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Article in journal
22
Aufsatz in Zeitschrift
22
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
1
Language
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English
24
Author
All
Melewar, T. C.
Zerfaß, Ansgar
72
Lies, Jan
67
Bruhn, Manfred
58
Bentele, Günter
34
Röttger, Ulrike
34
Coombs, W. Timothy
32
Heath, Robert L.
29
Sriramesh, Krishnamurthy
18
Hussainey, Khaled
17
Sievert, Holger
17
Esch, Franz-Rudolf
16
Camilleri, Mark Anthony
15
Ingenhoff, Diana
15
Verčič, Dejan
15
Balmer, John M. T.
14
Ihlen, Øyvind
14
Mast, Claudia
14
Piwinger, Manfred
14
Romenti, Stefania
14
Saxton, Gregory D.
14
Scott, David Meerman
14
Szyszka, Peter
14
Waters, Richard D.
14
Gregory, Anne
13
Holladay, Sherry J.
13
Pang, Augustine
13
Podnar, Klement
13
Adlmaier-Herbst, Dieter Georg
12
Hoffjann, Olaf
12
L'Etang, Jacquie
12
Langner, Tobias
12
Meckel, Miriam
12
Morsing, Mette
12
Ruler, Betteke van
12
Wiedmann, Klaus-Peter
12
Brömmling, Ulrich F.
11
Ehrmann, Michael
11
Jin, Jim Y.
11
Klewes, Joachim
11
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Published in...
All
Journal of business research : JBR
4
Journal of marketing communications
3
Qualitative market research : an international journal
3
The marketing review
3
International studies of management and organization
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
24
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10
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24
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
3
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
4
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
5
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
6
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
7
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
8
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
9
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
10
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
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