Defining and delimiting the scope of the Corporate Identity construct
TC Melewar, Heather Skinner
| Year of publication: |
2018
|
|---|---|
| Authors: | Melewar, T. C. ; Skinner, Heather |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 18.2018, 2, p. 115-129
|
| Subject: | Brewing industry | Corporate identity | Family firms | Image | Organisational identity | SMEs | Unternehmenskultur | Corporate culture | Familienunternehmen | Family business | Firmenimage | Corporate reputation | KMU | SME | Brauerei | Brewery | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934718X15333820910138 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011961531