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subject:"Öffentlichkeitsarbeit"
~subject:"Magazine"
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Öffentlichkeitsarbeit
Magazine
Special interest magazine
51
Spezialzeitschrift
51
Deutschland
26
Germany
26
Frauen
15
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15
Estimation
13
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Kaiser, Ulrich
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
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International journal of nonprofit & voluntary sector marketing
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Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
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ECONIS (ZBW)
14
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1
The Effects of Website Provision on the Demand for German Women's Magazines
Kaiser, Ulrich
-
2022
The effect of website provision on the demand for German women's magazines is analyzed using differentiated product demand models estimated on panel data that cover the period 1990 2000. Descriptive evidence on the magazines' website contents suggests that websites are used to provide...
Persistent link: https://www.econbiz.de/10014120018
Saved in:
2
Das Corporate Publishing der Zukunft : eine Trendprognose für gedruckte und digitale CP-Produkte der kommenden 20 Jahre
Knapp, Felicitas
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011588570
Saved in:
3
The Effects of Website Provision on the Demand for German Women's Magazines
Kaiser, Ulrich
-
2008
What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women's magazine market, a particularly large segment of the German magazine where fierce competition is reigning. Models for differentiated product demand are estimated on panel data...
Persistent link: https://www.econbiz.de/10014090692
Saved in:
4
Optimal Cover Prices and the Effects of Website Provision on Advertising and Magazine Demand
Kaiser, Ulrich
-
2008
I derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...
Persistent link: https://www.econbiz.de/10014106145
Saved in:
5
Framing environmental advocacy : a study of 30 years of advertising in National Geographic Magazine
Bortree, Denise
;
Ahern, Lee
;
Dou, Xue
;
Smith, Alexandra …
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
2
,
pp. 77-91
Persistent link: https://www.econbiz.de/10009739790
Saved in:
6
Fußball
Biechele, Christian
- In:
Public Relations im Sport : Basiswissen - Arbeitsfelder …
,
(pp. 93-104)
.
2011
Persistent link: https://www.econbiz.de/10009425187
Saved in:
7
Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich
-
2002
I derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...
Persistent link: https://www.econbiz.de/10011447583
Saved in:
8
The effects of website provision on the demand for German women's magazines
Kaiser, Ulrich
-
2002
Persistent link: https://www.econbiz.de/10001655272
Saved in:
9
Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich
(
contributor
)
- In:
5th Workshop on the Economics of Information and …
.
2002
Persistent link: https://www.econbiz.de/10001689554
Saved in:
10
The Effects of Website Provision on the Demand for German Women's Magazines
Kaiser, Ulrich
-
2002
The effect of website provision on the demand for German women's magazines is analyzed using differentiated product demand models estimated on panel data that cover the period 1990 2000. Descriptive evidence on the magazines' website contents suggests that websites are used to provide...
Persistent link: https://www.econbiz.de/10012469909
Saved in:
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