//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Ökonomische Ideengeschichte"
~subject:"Ökonomen"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Ökonomische Ideengeschichte
Ökonomen
Marketing theory
558
Marketingtheorie
558
Theorie
112
Theory
112
USA
89
United States
89
History of economic thought
62
Marketing management
57
Marketingmanagement
57
Market research
52
Marketing
52
Marktforschung
52
Consumer behaviour
43
Konsumentenverhalten
43
Economists
34
Beziehungsmarketing
25
Relationship marketing
25
Deutschland
23
Germany
23
Brand management
22
Dienstleistungsmarketing
22
International marketing
22
Internationales Marketing
22
Markenführung
22
Services marketing
22
Bibliometrics
20
Bibliometrie
20
B-to-B-Marketing
18
Business-to-business marketing
18
Business start-up
14
Unternehmensgründung
14
Nonprofit marketing
13
Nonprofit-Marketing
13
Internet marketing
12
Lieferantenmanagement
12
Online-Marketing
12
Social Marketing
12
Social marketing
12
more ...
less ...
Type of publication
All
Article
95
Type of publication (narrower categories)
All
Book section
Article in journal
97
Aufsatz in Zeitschrift
97
Aufsatz im Buch
95
Reprint
61
Biografie
32
Biography
32
Collection of articles of several authors
13
Sammelwerk
13
Aufsatzsammlung
7
Hochschulschrift
6
Festschrift
5
Graue Literatur
5
Non-commercial literature
5
Bibliografie enthalten
4
Bibliography included
4
Thesis
4
Arbeitspapier
2
Konferenzschrift
2
Working Paper
2
Conference paper
1
Glossar enthalten
1
Glossary included
1
Konferenzbeitrag
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
86
German
9
Author
All
Jones, D. G. Brian
9
Dixon, Donald F.
6
Monieson, David D.
3
Shaw, Eric H.
3
Bartels, Robert
2
Bode, Matthias
2
Bristor, Julia M.
2
Copeland, Melvin T.
2
Dholakia, Nikhilesh
2
Firat, A. Fuat
2
Fischer, Eileen
2
Franke, Nikolaus
2
Hackley, Christopher E.
2
Hansen, Ursula
2
Moore, Elizabeth S.
2
Neslin, Scott A.
2
Saren, Michael
2
Wilkie, William L.
2
Winer, Russell S.
2
Ailawadi, Kusum L.
1
Alderson, Wroe
1
Bach, Thomas
1
Backhaus, Klaus
1
Beckman, Theodore N.
1
Borden, Neil H.
1
Brown, Stephen
1
Brownlie, Douglas
1
Carsky, Mary L.
1
Clewett, R. M.
1
Converse, Paul D.
1
Coolsen, F. G.
1
Cowan, Donald R. G.
1
Cox, Reavis
1
Crane, Andrew
1
Crossley, Archibald M.
1
Cunningham, Ross M.
1
Desmond, John
1
Duncan, Delbert J.
1
Engle, N. H.
1
Erdem, Tulin
1
more ...
less ...
Published in...
All
History of marketing thought ; Volume 1
26
History of marketing thought ; Volume 2
18
The history of marketing science
17
History of marketing thought ; Volume 3
5
The development of marketing theory and its philosophical underpinnings
5
Expanding disciplinary space : on the potential of critical marketing
4
Critical marketing : issues in contemporary marketing
3
The development of critical perspectives in marketing
2
Theoretical and empirical perspectives in critical marketing studies
2
Beiträge zur Mikro- und zur Makroökonomik : Festschrift für Hans Jürgen Ramser ; mit 24 Tabellen
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
1
Historical research in marketing management
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Macromarketing - a global focus ; Vol. 1
1
Marketing theory : a student text
1
Marketinggeschichte : die Genese einer modernen Sozialtechnik
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Perspektiven ökonomischen Denkens : klassische und neue Ansätze des Managements; Festschrift für Herrn Univ.-Prof. Dr. Dr. h.c. Rudolf Gümbel
1
The SAGE handbook of marketing theory
1
Unternehmenssteuerung : Ökonomie, Controlling, Rechnungslegung und Recht ; Festschrift für Professor Dr. Hans G. Bartels zum 65. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
95
Showing
1
-
10
of
95
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Parallel universes and disciplinary space : the bifurcation of managerialism and social sciece in marketing studies
Hackley, Christopher E.
- In:
Historical research in marketing management
,
(pp. 74-90)
.
2018
Persistent link: https://www.econbiz.de/10011926740
Saved in:
2
Sales promotions
Ailawadi, Kusum L.
;
Gupta, Sunil
- In:
The history of marketing science
,
(pp. 463-497)
.
2014
Persistent link: https://www.econbiz.de/10010415796
Saved in:
3
Sales force productivity models
Mantrala, Murali K.
- In:
The history of marketing science
,
(pp. 427-462)
.
2014
Persistent link: https://www.econbiz.de/10010415799
Saved in:
4
Pricing
Winer, Russell S.
- In:
The history of marketing science
,
(pp. 397-426)
.
2014
Persistent link: https://www.econbiz.de/10010415800
Saved in:
5
Organizational buying behavior
Lilien, Gary L.
- In:
The history of marketing science
,
(pp. 371-395)
.
2014
Persistent link: https://www.econbiz.de/10010415801
Saved in:
6
New products research
Lehmann, Donald R.
;
Golder, Peter N.
- In:
The history of marketing science
,
(pp. 341-370)
.
2014
Persistent link: https://www.econbiz.de/10010415803
Saved in:
7
Digital and internet marketing
Moe, Wendy W.
;
Schweidel, David A.
- In:
The history of marketing science
,
(pp. 319-340)
.
2014
Persistent link: https://www.econbiz.de/10010415805
Saved in:
8
Customer relationship management (CRM)
Neslin, Scott A.
- In:
The history of marketing science
,
(pp. 289-317)
.
2014
Persistent link: https://www.econbiz.de/10010415807
Saved in:
9
Distribution channels
Staelin, Richard
;
Lee, Eunkyu
- In:
The history of marketing science
,
(pp. 261-287)
.
2014
Persistent link: https://www.econbiz.de/10010415810
Saved in:
10
Branding and brand equity models
Erdem, Tulin
;
Swait, Joffre
- In:
The history of marketing science
,
(pp. 237-260)
.
2014
Persistent link: https://www.econbiz.de/10010415812
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->