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subject:"Advertising"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~person:"Paramita, Widya"
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Paramita, Widya
Yoon, Sukki
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International journal of advertising : the review of marketing communications
Journal of marketing research : JMR
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The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
2
The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
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