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subject:"Advertising effects"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Kim, Daehwan"
~person:"Kim, Mikyoung"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer behaviour
2
Konsumentenverhalten
2
Werbewirkung
2
Associative memory network model
1
Athlete endorsement
1
Athlete reputational crisis
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Athletes
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Brand
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Brand management
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Cognition
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Cognitive dissonance
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Internet marketing
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Social Web
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brand familiarity
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celebrity endorser
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message appeal
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Kim, Daehwan
Kim, Mikyoung
Kim, Taehee
2
Ko, Yong Jae
2
Arai, Akiko
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Beckert, Johannes
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Borchers, Nils S.
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Brison, Natasha T.
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Chang, Hua
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Chang, Yongwan
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Chen, Chen-yueh
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Choi, Jeonghye
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Hong, Cheng
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Janssen, Loes
1
Kang, Moon Young
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Kim, Dae Yeon
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Kim, Hye-yŏng
1
Kim, Sojung
1
Lee, Joon Sung
1
Lee, Jung-Gyo
1
Lee, Jung-Sook
1
Lin, Yi-hsiu
1
Lord, Kenneth R.
1
Luk, Ka Yi
1
Mendes, Cédric
1
Nisbett, Gwen S.
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
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