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subject:"Advertising effects"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Relationship marketing"
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business ethics : JOBE
International review on public and non-profit marketing
10
International journal of advertising : the quarterly review of marketing communications
5
Cogent business & management
3
International journal of advertising : the review of marketing communications
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International journal of nonprofit & voluntary sector marketing
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Journal of retailing and consumer services
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World review of entrepreneurship, management and sustainable development
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AMS review : official publication of the Academy of Marketing Science
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International journal of Indian culture and business management : IJICBM
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International journal of emerging markets
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of promotion management : JPM
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Psychology & marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Analele Universităţii Dunărea de Jos Galaţi / 1
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Asian journal of business ethics : AJBE
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Communicating corporate social responsibility : perspectives and practice
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Corporate communications : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
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European journal of management and business economics : EJM&BE
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European journal of marketing : EJM
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Food policy : economics planning and politics of food and agriculture
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Global business and finance review
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Global business review
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Green advertising and the reluctant consumer
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International journal of Indian culture and business management
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International journal of business and emerging markets : IJBEM
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International journal of business competition and growth : IJBCG
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International journal of contemporary hospitality management
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International journal of islamic marketing and branding
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ECONIS (ZBW)
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1
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
2
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
3
Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Lii, Yuan-shuh
;
Lee, Monle
- In:
Journal of business ethics : JOBE
105
(
2012
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10009516787
Saved in:
4
An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
Saved in:
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