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subject:"Advertising effects"
~isPartOf:"Journal of business research : JBR"
~subject:"E-commerce"
~subject:"Musikwirtschaft"
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Advertising effects
E-commerce
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Music
16
Musik
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3
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1
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1
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1
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Islam, Gazi
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Journal of business research : JBR
Journal of cultural economics
26
Information economics and policy : IEP
12
International journal of arts management
12
Marketing theory
9
Institute for Prospective Technological Studies digital economy working paper
8
Journal of retailing and consumer services
8
International journal of intellectual property management : IJIPM
7
Arts and the market
5
Asia Pacific journal of marketing and logistics
5
International journal of event and festival management
5
Journal of economic behavior & organization : JEBO
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : JPM
5
Psychology & marketing
5
The production and consumption of music in the digital age
5
Asia Pacific business review
4
Higher School of Economics Research Paper
4
Journal of retailing
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
Arts marketing : an international journal ; AM
3
CESifo working papers
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Discussion paper series / IZA
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Discussion papers / CEPR
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Economics letters
3
European journal of operational research : EJOR
3
Europäische Hochschulschriften / 5
3
Handbook of the economics of art and culture : volume 2
3
Handbook of the economics of art and culture ; Vol. 2
3
Information systems research : ISR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of cultural management and cultural policy
3
Journal of destination marketing & management
3
Journal of international consumer marketing
3
Journal of marketing communications
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Journal of marketing management : MM
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Journal of marketing research
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ECONIS (ZBW)
11
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1
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
2
Sustainable success in the music industry : empirical analysis of music preferences
Kim, Jaehwan
;
Kang, Moon Young
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1068-1076
Persistent link: https://www.econbiz.de/10013169496
Saved in:
3
A meta-analysis of the effects of music in tourism and hospitality settings
Trompeta, Maria-Angeliki
;
Karantinou, Kalipso
;
Koritos, …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013197860
Saved in:
4
Interactions between instrumental timbre and consumers' regulatory focus
Sunaga, Tsutomu
;
Meng, Yan
;
Zhuang, Xuhong
- In:
Journal of business research : JBR
121
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012417308
Saved in:
5
Digital music and the "death of the long tail"
Coelho, Manuel Francisco Pacheco
;
Mendes, José Manuel Zorro
- In:
Journal of business research : JBR
101
(
2019
),
pp. 454-460
Persistent link: https://www.econbiz.de/10012103420
Saved in:
6
Little less conversation, little more action : musical intervention as aesthetic material communication
Sorsa, Virpi
;
Merkkiniemi, Heini
;
Endrissat, Nada
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 365-374
Persistent link: https://www.econbiz.de/10011815572
Saved in:
7
The orchestra of ideas : using music to enhance the "fuzzy front end" phase of product innovation
Tran, Mai Khanh
;
Goulding, Christina
;
Shiu, Eric
- In:
Journal of business research : JBR
85
(
2018
),
pp. 504-513
Persistent link: https://www.econbiz.de/10011815638
Saved in:
8
Psychological ownership and music streaming consumption
Sinclair, Gary
;
Tinson, Julie
- In:
Journal of business research : JBR
71
(
2017
),
pp. 1-9
Persistent link: https://www.econbiz.de/10011622426
Saved in:
9
Subcultural escapades via music consumption : identity transformations and extraordinary experiences in Dionysian music subculturesO
Ulusoy, Emre
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 244-254
Persistent link: https://www.econbiz.de/10011417717
Saved in:
10
Effect of peer influence on unauthorized music downloading and sharing : the moderating role of self-construal
Yang, Zhiyong
;
Wang, Jingguo
;
Mourali, Mehdi
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 516-525
Persistent link: https://www.econbiz.de/10010495369
Saved in:
1
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