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subject:"Advertising effects"
~isPartOf:"Marketing science"
~language:"eng"
~subject:"Werbung"
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Advertising effects
Werbung
Advertising
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public policy
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Body weight
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Consumer behaviour
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Alé-Chilet, Jorge
1
Chintagunta, Pradeep K.
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Dhar, Sanjay K.
1
Goli, Ali
1
Moshary, Sarah
1
Mummalaneni, Simha
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Marketing science
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Working papers / TSE : WP
4
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of historical research in marketing
3
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Southern economic journal
3
CESifo Working Paper Series
2
CESifo working papers
2
Discussion paper / Institute of Social and Economic Research
2
European journal of marketing : EJM
2
Health marketing quarterly
2
Journal of business ethics : JBE
2
Journal of business research : JBR
2
Journal of economics
2
Journal of international consumer marketing
2
Journal of marketing
2
Journal of promotion management : JPM
2
Journal of public economic theory
2
Journal of public policy & marketing
2
NBER Working Paper
2
NBER working paper series
2
Routledge library editions / Advertising
2
The Sage handbook of advertising
2
AEM research bulletin
1
Advances in applied microeconomics : a research annual
1
Advertising and violence : concepts and perspectives
1
American journal of agricultural economics
1
Applied economics
1
Applied economics letters
1
Australian journal of management
1
Breaking new ground in theory and practice
1
Business history review
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DICE discussion paper
1
Discussion paper series / IZA
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ECONIS (ZBW)
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Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales
Goli, Ali
;
Mummalaneni, Simha
;
Chintagunta, Pradeep K.
; …
- In:
Marketing science
41
(
2022
)
6
,
pp. 1163-1180
Persistent link: https://www.econbiz.de/10014316928
Saved in:
2
Beyond consumer switching : supply responses to food packaging and advertising regulations
Alé-Chilet, Jorge
;
Moshary, Sarah
- In:
Marketing science
41
(
2022
)
2
,
pp. 243-270
Persistent link: https://www.econbiz.de/10013363724
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