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subject:"Advertising effects"
~person:"Bang Nguyen Viet"
~subject:"Markenführung"
~subject:"Welt"
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Advertising effects
Markenführung
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Brand image
6
Green marketing
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Öko-Marketing
6
Consumer behaviour
5
Environmental consciousness
5
Konsumentenverhalten
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Umweltbewusstsein
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Nachhaltige Entwicklung
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Werbewirkung
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green advertising
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green brand equity
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green marketing
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green promotion
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green purchase intention
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Bang Nguyen Viet
Errichiello, Oliver Carlo
4
Zhang, ZhongXiang
4
Zschiesche, Arnd
4
Flynn, Andrea Godfrey
3
Grant, John
3
Lin, Jialing
3
Mehta, Ravi
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Muralidharan, Sidharth
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Satornino, Cinthia B.
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Sheehan, Kim Bartel
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Xue, Fei
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Carlson, Jeffrey R.
2
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Charter, Martin
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Esakki, Thangasamy
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Fernandes, Juliana
2
Fernando, Angeline Gautami
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Hartmann, Patrick
2
Iannuzzi, Al
2
Jamasb, Tooraj
2
Kareklas, Ioannis
2
Kishor, Jugal
2
Ku, Hsuan-hsuan
2
Kuo, Chien-chih
2
Leckie, Civilai
2
Lee, Eun Mi
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Lee, Jinhee
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Lobo, Antonio
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Loureiro, Sandra Maria Correia
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Matthes, Jörg
2
Muehling, Darrel D.
2
Naeem, Muhammad Abubakr
2
Nascimento, Jorge
2
Nepal, Rabindra
2
Nguyen, Ninh
2
Paço, Arminda M. Finisterra do
2
Raghunathan, Rajagopal
2
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Journal of promotion management : innovations in planning and applied research
3
Asia-Pacific journal of business administration
1
Business strategy and the environment
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
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1
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
2
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
3
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
4
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
5
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
6
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
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