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subject:"Advertising effects"
~person:"Chan, Kara"
~person:"Mann, Bikram Jit Singh"
~subject:"Künstler"
~type:"article"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
Künstler
Celebrity endorsement
7
Celebrity-Werbung
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Werbewirkung
7
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
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Brand Concept Maps
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Chan, Kara
Mann, Bikram Jit Singh
Roy, Subhadip
13
Arora, Nilesh
5
Erfgen, Carsten
5
Jain, Varsha
5
Ilicic, Jasmina
4
Pradhan, Debasis
4
Abirami, U.
3
Banerjee, Neelotpaul
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Bauer, Brittney C.
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Bergkvist, Lars
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Dwivedi, Abhishek
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Kaur Ghuman, Mandeep
3
Krishnan, Jayasree
3
McDonald, Robert E.
3
Mishrab, Aditya Shankar
3
Parmar, Yadvinder
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Parsad, Chandan
3
Prashar, Sanjeev
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Rifon, Nora J.
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Sattler, Henrik
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Singh, Ramendra Pratap
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Um, Nam-Hyun
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Ambroise, Laure
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Biswas, Abhijit
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Brandes, Leif
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Breuer, Christoph
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Global business review
2
International review on public and non-profit marketing
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
The international review of retail, distribution and consumer research
1
Young consumers : insight and ideas for responsible marketers
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1
A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
Saved in:
2
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
3
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
4
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
5
Impact of celebrity endorser as in-store stimuli on impulse buying
Parmar, Yadvinder
;
Mann, Bikram Jit Singh
;
Kaur Ghuman, …
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 576-595
Persistent link: https://www.econbiz.de/10012315163
Saved in:
6
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
7
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
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