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subject:"Advertising effects"
~subject:"Markenführung"
~subject:"Welt"
~type_genre:"Aufsatz im Buch"
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Advertising effects
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Green advertising and the reluctant consumer
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Continuing to broaden the marketing concept : making the world a better place
1
Cut carbon, grow profits : business strategies for managing climate change and sustainability
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Green consumerism : perspectives, sustainability, and behavior
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Marken- und Kommunikationscontrolling
1
Responding to climate change : global experiences and the Korean perspective ; [based on papers presented at the conference on Climate Change and Green Growth: Korea's National Growth Strategy ; Honolulu, Hawaii, in July 2008]
1
Sustainable entrepreneurship and investments in the green economy
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The circular economy and its implications on sustainability and the green supply chain
1
The debate over corporate social responsibility
1
Umweltgerechte Nutzung und nachhaltige Entwicklung des ländlichen Raumes : Workshop zum Abschluss des Arbeitsplanes 2008 - 2010 im Rahmen der Universitätspartnerschaften mit osteuropäischen Ländern
1
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ECONIS (ZBW)
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Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
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2
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
3
Sustainability developments in cities of the world
Peterson, Mark
;
Epler, Rhett
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 243-260)
.
2020
Persistent link: https://www.econbiz.de/10012321231
Saved in:
4
Empirically examining green brand associations to gain green competitive advantage through green purchasing intentions
Sharma, Nitika
;
Lal, Madan
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 143-158)
.
2019
Persistent link: https://www.econbiz.de/10012000171
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5
Green marketing and branding : combining micro and macro perspectives to achieve a circular economy
Kuscu, Asli
- In:
The circular economy and its implications on …
,
(pp. 213-229)
.
2019
Persistent link: https://www.econbiz.de/10012109211
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6
Green marketing : a new prospect in the cosmetics industry
Ramli, Nur Suhaili
- In:
Sustainable entrepreneurship and investments in the …
,
(pp. 200-230)
.
2017
Persistent link: https://www.econbiz.de/10011637877
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7
Eine Erweiterung des Markencontrolling zur effektiveren Vermeidung von Greenwashing
Griese, Kai-Michael
;
Seyfert, Wolfgang
- In:
Marken- und Kommunikationscontrolling
,
(pp. 81-92)
.
2016
Persistent link: https://www.econbiz.de/10011573054
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8
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Green advertising and the reluctant consumer
,
(pp. 123-131)
.
2014
Persistent link: https://www.econbiz.de/10010399373
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9
Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Green advertising and the reluctant consumer
,
(pp. 110-122)
.
2014
Persistent link: https://www.econbiz.de/10010399376
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10
Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan
;
Kuo, Chien-chih
;
Wu, Ching-luen
;
Wu, …
- In:
Green advertising and the reluctant consumer
,
(pp. 34-43)
.
2014
Persistent link: https://www.econbiz.de/10010399386
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