Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Year of publication: |
2023
|
---|---|
Authors: | Villavicencio, María ; Schlesinger, Walesska |
Published in: |
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-32894-7. - 2023, p. 83-88
|
Subject: | Brand attitude | frugal lifestyle | green purchase behavior | green purchase intention | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Umweltbewusstsein | Environmental consciousness | Markenartikel | Brand | Öko-Marketing | Green marketing | Markenführung | Brand management |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-031-32894-7_10 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Does green brand positioning translate into green purchase intention? : a mediation-moderation model
Mehraj, Danish, (2022)
-
Green Brand as a New Pattern of Energy-Efficient Consumption
Chygryn, Olena, (2022)
-
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei, (2014)
- More ...
-
Collaborating to innovate: Effects on customer knowledge management and performance
Fidel, Pilar, (2015)
-
Key elements in building relationships in the higher education services context
Schlesinger, Walesska, (2015)
-
Contrasting quality of service experience for northern and southern Mediterranean tourists
Schlesinger, Walesska, (2015)
- More ...