//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Advertising planning"
~isPartOf:"Instant success series"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Anzeigenwerbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Print advertising
15
Printwerbung
15
Advertising effects
10
Werbewirkung
10
USA
7
United States
7
Psychology of advertising
3
Werbeplanung
3
Werbepsychologie
3
Advertising
2
Creativity
2
Kreativität
2
Werbung
2
1950-
1
1969-2002
1
Alcoholic beverage
1
Alkoholisches Getränk
1
Analysis of variance
1
Anthropologie
1
Anthropology
1
B-to-B-Marketing
1
Black people
1
Brand
1
Brand image
1
Business-to-business marketing
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Comparison
1
Consumer behaviour
1
Content analysis
1
Credibility
1
Direct marketing
1
Direktmarketing
1
Elderly people
1
Emotion
1
Empirical method
1
Empirische Methode
1
Ethnic discrimination
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
3
Author
All
Dahlén, Micael
1
Martin, Brett A. S.
1
Rosengren, Sara
1
Sugars, Bradley J.
1
Tomczak, Torsten
1
Törn, Fredrik
1
Wentzel, Daniel
1
Öhman, Niclas
1
more ...
less ...
Published in...
All
Instant success series
Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
CIE discussion papers
1
Die Stern-Bibliothek
1
Forum Kommunikation und Medien
1
Info: die Zeitschriften des Axel-Springer-Verlages
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour : an international research review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Reihe: Marketing, Handel und Management
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
The journal of industrial economics
1
ZEW discussion papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
2
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.
;
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
Saved in:
3
Instant advertising
Sugars, Bradley J.
-
2006
Persistent link: https://www.econbiz.de/10003085707
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->